Internet cats are silly and ridiculous, but what do you do if one accidentally happens to you? I have long been impressed with the way Mike Bridavsky has handled his cat's accidental celebrity and success. this article from SPIN delves into his philosophy behind Lil Bub's business decisions and celebrates the independent/DIY nature of Bub's realm, not to mention their philanthropic efforts. also, photos of the cutest cat on the planet.
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